{"id":1930,"date":"2021-12-13T14:44:15","date_gmt":"2021-12-13T13:44:15","guid":{"rendered":"https:\/\/www.numidio.com\/lab\/?p=1930"},"modified":"2023-10-09T11:44:09","modified_gmt":"2023-10-09T09:44:09","slug":"chi-ascolta-per-primo-vince","status":"publish","type":"post","link":"https:\/\/www.numidio.com\/lab\/chi-ascolta-per-primo-vince\/","title":{"rendered":"Chi ascolta per primo vince"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1639402839924{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #191c21 !important;}” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_video link=”https:\/\/vimeo.com\/655695002″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1622641433264{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #ffffff !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Quando stai preparando un piano<\/strong> di<\/strong> comunicazione<\/strong> \u2013 piccolo o grande che sia \u2013 molto probabilmente la prima cosa che ti viene in mente \u00e8 iniziare a parlare, scrivere o a raccontare qualcosa del tuo prodotto, del tuo servizio o del tuo progetto al tuo pubblico.<\/p>\n

Aspetta!<\/p>\n

La prima regola per comunicare bene \u00e8 diventare ottimi ascoltatori ed attenti osservatori.<\/p>\n

Dobbiamo diventare maestri nel capire<\/strong> che cosa realmente sia interessante per il nostro pubblico<\/strong>.<\/p>\n

Il noto esperto di marketing, Philip<\/strong> Kotler<\/strong><\/a>, ha sintetizzato questo concetto con una frase famosa:<\/p>\n

“Le persone non vogliono un trapano, vogliono un buco nel muro.”<\/em><\/strong><\/p><\/blockquote>\n

[\/vc_column_text][vc_single_image image=”1946″ img_size=”full” qode_css_animation=”” css=”.vc_custom_1639493251413{padding-top: 75px !important;}”][vc_column_text css=”.vc_custom_1639493262302{padding-bottom: 100px !important;}”]<\/p>\n

Chi ascolta per primo vince – Photo Credit Canva Pro<\/a><\/p>\n

[\/vc_column_text][vc_column_text]Che cosa significa questa frase?<\/strong> Sta a significare che non dobbiamo assolutamente confondere il bisogno<\/strong> concreto<\/strong> del pubblico (il buco nel muro) con il semplice strumento che possiamo offrire per risolvere<\/strong> quel<\/strong> problema<\/strong> (il trapano).<\/p>\n

Dato che il pubblico cerca di soddisfare un bisogno<\/strong>, di risolvere un problema, noi non dobbiamo focalizzare le nostre energie di ascolto e di osservazione solo sullo strumento che pensiamo di offrire.<\/p>\n

Infatti se diventiamo maestri nell\u2019ascolto e andiamo alla radice del problema allora possiamo trovare i veri strumenti e le migliori soluzioni<\/strong> per risolvere il problema concreto del nostro pubblico.<\/p>\n

Che ne dici?<\/p>\n

Quando ci si mette in ascolto del proprio pubblico, una delle cose che pi\u00f9 stupisce sicuramente \u00e8 scoprire che le persone non cercano quello di cui hanno bisogno ma piuttosto quello che desiderano<\/strong>!<\/p>\n

Questa \u00e8 una legge molto dura e anche difficile da accettare per chi ci fa i conti per la prima volta.<\/p>\n

Eppure, come vedremo lungo il Lab, \u00e8 di vitale importanza imparare ad ascoltare le persone<\/strong> e capire cosa cercano per servirle al meglio anche perch\u00e9 conoscere i fattori che entrano in gioco ti permetter\u00e0 di comunicare in modo efficace<\/strong> molto pi\u00f9 facilmente<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1621927412774{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #191c21 !important;}” z_index=””][vc_column][vc_column_text]<\/p>\n

AUTORE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/5″][\/vc_column_inner][vc_column_inner width=”1\/5″][\/vc_column_inner][vc_column_inner width=”1\/5″][\/vc_column_inner][vc_column_inner width=”1\/5″][\/vc_column_inner][vc_column_inner width=”1\/5″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Matteo Morittu
\n<\/span><\/h3>\n

Esperto di Comunicazione e Marketing, Co-fondatore di Numidio e NumidioLab
\n<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1641382566212{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #020202 !important;}” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Prosegui il percorso
\n<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”1936″ img_size=”full” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.numidio.com\/lab\/il-punto-di-contatto\/”][vc_empty_space height=”25px”][icons icon_pack=”font_awesome_5″ font_awesome_5=”fa fa-arrow-right” size=”fa-lg” type=”normal” position=”center” target=”_self” icon_color=”#bfd831″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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