Da contatto freddo a contatto caldo
\n<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text]Hai mai sentito parlare di contatti freddi e contatti caldi?<\/p>\n
Come puoi intuire, per contatto freddo s\u2019intende una persona che ancora non ci conosce e non conosce la nostra proposta (commerciale, progettuale, di collaborazione, ecc.). Parliamo, invece, di contatto caldo quando la persona gi\u00e0 ci conosce ed \u00e8 pi\u00f9 pronta a compiere l\u2019azione per noi determinante, come ad esempio acquistare un nostro prodotto o servizio.<\/p>\n
Intercettare nuovi utenti, in genere, prevede quasi sempre la difficolt\u00e0 di costruire un rapporto con persone che non ci conoscono<\/strong>.<\/p>\nQualsiasi sia la tua attivit\u00e0, \u00e8 importantissimo diventare maestri nello \u201cscaldare\u201d questo rapporto senza avere fretta<\/strong> di saltare dei passaggi determinati. Innanzitutto occorre essere graduali, sia nella costruzione dell\u2019empatia ma anche nel fornire al nostro interlocutore le prime informazioni.<\/p>\nCome ti sentiresti se uno sconosciuto di contattasse all\u2019improvviso e ti trattenesse per pi\u00f9 di un\u2019ora per presentarti il suo progetto o il suo prodotto? Magari senza che prima abbia prima verificato il tuo reale interesse!<\/p>\n
Sicuramente non vedresti l\u2019ora di fuggire via![\/vc_column_text][vc_single_image image=”720″ img_size=”300×550″ alignment=”center” qode_css_animation=”” css=”.vc_custom_1623837874626{padding-top: 75px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1623837783955{padding-bottom: 100px !important;}”]<\/p>\n
Herbert Marshall McLuhan (1911-1980)<\/p>\n
[\/vc_column_text][vc_column_text]Eppure, ognuno di noi, corre il rischio di saltare i passaggi determinanti lungo il percorso di conversione di un contatto da freddo in tiepido e poi in bollente!<\/p>\n
I motivi sono svariati, tra questi uno su tutti \u00e8 l\u2019ansia di arrivare subito al risultato. Per\u00f2 per costruire rapporti di qualit\u00e0 bisogna investire il giusto tempo. <\/strong>Che si tratti di pochi minuti o di giorni, comunque occorre dedicare la giusta attenzione alla relazione.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1621927412774{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #191c21 !important;}” z_index=””][vc_column][vc_column_text]<\/p>\nAUTORE<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”30px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n
Matteo Morittu
\n<\/span><\/h3>\nEsperto di Comunicazione e Marketing, Co-fondatore di Numidio e NumidioLab
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1641399506034{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-top: 50px !important;padding-bottom: 25px !important;background-color: #020202 !important;}” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner rtl_reverse=”yes” row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_empty_space height=”25px”][vc_single_image image=”2009″ img_size=”medium” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.numidio.com\/lab\/evidenzia-i-benefici”][vc_empty_space height=”25px”][vc_column_text]<\/p>\n
Contenuto precedente<\/span><\/p>\n[\/vc_column_text][vc_empty_space height=”10px”][icons icon_pack=”font_awesome_5″ font_awesome_5=”fa fa-arrow-left” size=”fa-lg” type=”normal” position=”center” target=”_self” icon_color=”#bfd831″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”25px”][vc_single_image image=”2310″ img_size=”medium” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.numidio.com\/lab\/il-mezzo-e-gia-il-messaggio-2\/”][vc_empty_space height=”25px”][vc_column_text]<\/p>\n
Contenuto successivo<\/span><\/p>\n[\/vc_column_text][vc_empty_space height=”10px”][icons icon_pack=”font_awesome_5″ font_awesome_5=”fa fa-arrow-right” size=”fa-lg” type=”normal” position=”center” target=”_self” icon_color=”#bfd831″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
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Da contatto freddo a contatto caldo - Numidio Lab<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da contatto freddo a contatto caldo - Numidio Lab\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1639402839924{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #191c21 !important;}” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_video\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/\" \/>\n<meta property=\"og:site_name\" content=\"Numidio Lab\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T12:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T21:33:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.numidio.com\/lab\/wp-content\/uploads\/2022\/01\/Locandina-il-tuo-elemento-differenziante.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Flavio Crinelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Flavio Crinelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/\"},\"author\":{\"name\":\"Flavio Crinelli\",\"@id\":\"https:\/\/www.numidio.com\/lab\/#\/schema\/person\/2a679d9a1c1fb727e79a1de0f941489b\"},\"headline\":\"Da contatto freddo a contatto caldo\",\"datePublished\":\"2022-01-17T12:30:43+00:00\",\"dateModified\":\"2023-10-26T21:33:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"https:\/\/www.numidio.com\/lab\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.numidio.com\/lab\/wp-content\/uploads\/2022\/01\/Locandina-il-tuo-elemento-differenziante.jpg\",\"keywords\":[\"messaggio\",\"mezzo\"],\"articleSection\":[\"Comunicazione\",\"Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/\",\"url\":\"https:\/\/www.numidio.com\/lab\/da-contatto-freddo-a-contatto-caldo\/\",\"name\":\"Da contatto freddo a contatto caldo - 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